As a virtual assistant with a growing business, I realised I have to figure out a way to save time on social media if I was ever going to be productive . I sometimes feel a little guilty from all the time spent on social media – achieving nothing. Does this ever happen to you? We want to connect with our audience and interact with them – so they can ultimately buy from us, however, because we are humans and we do have a business to run, we CANNOT be everywhere at the same time!
Here a few tips to actually help you save time on social media – (and they might also increase your engagement) if done right!
1.) Pick One or Two Social Media Platforms
Yes, there are so many social media platforms right now – but you most likely don’t have the time for that. Trying to be on all these platforms at the same time just means that you end up spreading yourself too thing. So it is best to pick one or two platforms where you are sure your target audience are and then concentrate your efforts there.
So how do you know which one to concentrate on? You have to do a little research about who your buyer persona is and then try to find them through the platforms. For example Twitter and Instagram are great for connecting with business owners and celebrities, Linkedln is for professionals and Pinterest is majorly used for women.
If your target audience are much older people, Facebook might be perfect for you – although Facebook still remains the melting pot of social media platform and the most popular by far.
Michael Hyatt one of my favorite blogger explains this in detail here
2.) Create a social media policy for your company.
By doing this, everyone who does a post on any social media platform doesn’t have to take time wondering if the post is appropriate or not—it will already be decided in advance. This should be communicated up front. For example, my posts are either Educative/Informative Inspiring/Motivational, Testimonial/Transformational or for Entertainment which still has to be relevant to the page. So all posts have to fall in line!
3.) Decide in advance about content.
Take out time, preferably at the weekends to plan your content in advance. This way, you don’t have to run into panic mode when it is time to post on social media.
There are various tools such as Hootsuite that allows you to schedule your content for 3 social media platforms if you sign up for the free plan. You can also use the saved draft tool on IG that allows you schedule as much posts as possible.
Learn how Kevan Lee plans his content in advance on Buffer.
4.) Re-purpose it
Once you’ve done everything you can to promote your content initially, it’s time to repurpose. You should also keep track of content that was retweeted (if you use twitter, posts that were saved if you use (IG), and posts that were shared if you are more on Facebook. Turn your original content into something else to get more juice out of it. For example, you can:
- Turn it into a video
- Create an info graphic
- Republish on another medium
5. ) Curate content
As a business owner on social media, you are liberty to also share content that you find interesting. Why? Because it can get really boringggggg sharing your own content all the time! While you might be amazing at creating awesome contents, it takes a lot of time, so another reason why curating content really doesn’t hurt. You can curate contents you find interesting as you scroll through your timeline, across the web etc.
Finally, think about delegating your social media management to experienced virtual assistants like us.
You can be sure that we are knowledgeable and will take care of everything, so you don’t have to.
If you have any more tips that can save time on social media, please feel free to share in the comment section.